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BAY AREA SENIOR SERVICES LEADER WHISTLESTOP PARTNERS WITH LYFT

BAY AREA SENIOR SERVICES LEADER WHISTLESTOP PARTNERS WITH LYFTTwo Leaders Team Up to Provide Seniors at Institute on Aging

With Safe, Reliable Transportation to Medical Appointments

August 18, 2016 (San Rafael, CA) — Marin Senior Coordinating Council, better known as Whistlestop, today announced a joint partnership with ride sharing service Lyft and San Francisco’s Institute on Aging (IOA) to provide older adults safe, reliable transportation to medical appointments and other services. Using a combination of Whistlestop vans, drivers on the Lyft platform and proprietary software, the new partnership will allow Whistlestop to get more seniors to medical appointments while reducing travel time, keeping rides on schedule and maintaining cost efficiency. Rides under the new partnership will begin September 1, 2016.

A Unique Demographic

Every year, around 3.6 million Americans miss or delay medical care because they lack appropriate transportation to their appointments, and seniors in San Francisco are no exception. Many older adults have regular medical appointments and limited transportation options. In addition, more than a quarter of Americans 65 and older don’t own smartphones, making it challenging for them to utilize some of the newer ride sharing platforms that have flooded the market in recent years.

Bay Area Leaders Pave the Way in New Transportation Solutions for Seniors

Whistlestop currently provides transportation for approximately 100 older adults every weekday to and from IOA’s campus on Geary Street in San Francisco to attend health, wellness and nutrition programs. Under the new partnership, Whistlestop will expand mid-day transportations options for IOA clients with a combination of Whistlestop vans and drivers on the Lyft platform. Whistlestop will request rides for IOA clients using Concierge, Lyft’s proprietary web-based dashboard– no smart phone required. Regular rides can be scheduled, and real-time reporting leaves no questions about the successful completion of scheduled rides. According to Whistlestop CEO Joe O’Hehir, “You can have the greatest healthcare system ever built, but if patients are unable to get there, it makes no difference and has no impact. Our new partnership with Lyft is a perfect example of how Whistlestop is committed to expanding our programs and services in order to help our community’s older adults maintain independence and good health for as long as possible.”

Institute on Aging has a 30-year history serving older adults in the San Francisco community. With the changing face of healthcare, the effective management of transportation to assure that seniors have access to medical appointments and wellness programs becomes even more critical. According to Tom Briody, CEO of IOA, “This new arrangement will benefit our clients by reducing travel time on buses, keeping departures on schedule and providing more flexibility around ride scheduling, all without adding additional buses to the current Whistlestop fleet. It’s a wonderful use of technology and creativity to solve a complicated challenge.”

In an effort to fully deliver on its slogan, “A ride whenever you need one,” Lyft is expanding its mission to create a new mobility option for older adults and caregivers that help make transportation for seniors easy and reliable. “Partnering with Whistlestop and IOA to provide seniors with safe, reliable rides to non-emergency medical appointments allows us to continue working toward our vision of reconnecting people and communities through better transportation,” said Gyre Renwick, Lyft’s head of enterprise healthcare partnerships.

Future Rides for Bay Area Seniors

As a Bay Area leader for over 40 years providing transportation to seniors and persons with disabilities, Whistlestop is uniquely positioned to provide patient-driven health care organizations with viable and affordable transportation alternatives. According to Whistlestop CEO Joe O’Hehir, “By partnering with ride-sharing company Lyft, Whistlestop is leading the way in forging creative solutions to a complicated transportation challenge. Beyond our new venture with IOA in San Francisco, we are currently examining future opportunities to integrate Lyft into our many services for older adults at our home base in Marin County.”

About Whistlestop

Founded in 1954 as Marin Senior Coordinating Council, Whistlestop promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County. Whistlestop’s Active Aging Center provides delicious meals, educational classes, multicultural gatherings and helpful information and referral services. Whistlestop also provides special needs transportation services through Marin Access, a partnership of Whistlestop, Marin Transit and Golden Gate Transit, and operates Marin’s Meals on Wheels program, serving meals to over 250 homebound seniors each week in the Marin community. For more information about Whistlestop and its classes and services, visit www.whistlestop.org.

About Lyft
Lyft was founded in June 2012 by Logan Green and John Zimmer to reconnect people and communities through better transportation. Lyft is the fastest growing rideshare company in the U.S and is available in more than 200 cities. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to affecting positive change for the future of our cities. For more information, visit www.lyft.com.

About Institute on Aging

Founded in 1985, Institute on Aging is one of Northern California’s largest community-based nonprofit organizations providing comprehensive health, social, and psychological services for seniors and adults with disabilities. Institute on Aging’s mission is to enhance the quality of life for adults as they age by enabling them to maintain their health, well-being, independence and participation in the community. In addition to home care, it also offers transitional and long-term care management, psychological and counseling services, social day care and a Program of All-Inclusive Care for the Elderly (in partnership with On Lok Lifeways). Long considered one of the most innovative and diverse organizations of its kind, Institute on Aging currently touches the lives of more than 20,000 seniors and adults with disabilities and their families each year through programs designed to alleviate isolation, and enable older adults to continue living independently in the community. Services support individuals in San Francisco, Marin, San Mateo, Santa Clara, Alameda and Contra Costa counties. For more information, visit http://ioaging.org.

Media Contact:
Jennifer Golbus, Whistlestop
(415) 302-2368
jgolbus@whistlestop.org

WHISTLESTOP VOTED BEST NONPROFIT IN MARIN IJ 2017 READERS’ CHOICE AWARDS

WHISTLESTOP VOTED BEST NONPROFIT  IN MARIN IJ 2017 READERS’ CHOICE AWARDSWhistlestop’s Jackson Café Wins Best Meal Under $15 And Honorable Mention for Best Soup

March 27, 2017 (San Rafael, CA) — Marin Senior Coordinating Council, better known as Whistlestop, is thrilled to announce its status as winner of the prestigious Marin IJ Readers’ Choice Award for Best Nonprofit. In addition, the nonprofit’s Jackson Café took home the honor of Best Meal Under $15 and Honorable Mention for Best Soup.

For over 60 years, Whistlestop has helped older adults and people with disabilities in Marin thrive through the power of human connections. Best known for its various transportation programs, Whistlestop takes older adults where they need to go to stay healthy and connected to the community. Whistlestop also runs a variety of nutrition programs such as Meals on Wheels and a free Food Pantry; a vibrant Active Aging Center with a multitude of classes and volunteer opportunities; and information referrals and legal counsel that provide a lifeline when a little extra help is needed. “Whistlestop is really about enriching the lives of everyone in the community,” explained Anita Renzetti, Director of Program Innovation. “It’s where Marin’s seniors and their families come for classes and activities to stay healthy, to connect, to find resources, to make new friends, and to lead rich, vibrant lives.”

Whistlestop’s Jackson Café, located at 930 Tamalpais Ave. in San Rafael, is a collaboration with Homeward Bound of Marin’s Fresh Starts Culinary Academy. Meals are prepared by Fresh Starts culinary students and served by Whistlestop volunteers. “It’s a thrill to be honored in this way,” said Whistlestop Nutrition Programs Coordinator Sophia Osotio. “Our staff is dedicated to creating delicious, nutritious meals at affordable prices, and a warm, friendly atmosphere. We welcome people of all ages to come have lunch with us!”

According to Whistlestop CEO Joe O’Hehir, “There are countless worthy nonprofits doing excellent work here in Marin County. We’re honored to be included with the esteemed nominees in this category. While we all understand the need for social equity, environmental protection, and educational access, we’re truly grateful that Marin’s residents have recognized older adults as another critical community need by voting Whistlestop Best Nonprofit in this year’s Marin IJ Readers’ Choice Awards.”

In a recent survey, Whistlestop clients reported feeling connected, independent, engaged, uplifted, empowered, respected, and loved as a result of Whistlestop’s various programs and services. “This is why we keep doing what we do, said O’Hehir. “Every day, we work to make Marin a community where older adults are celebrated and honored. On behalf of our entire team, including the over 200 volunteers who help us, we thank Marin County for this wonderful accolade.”

Jackson Café is open to the public Monday–Friday, 11:30 am to 2:00 pm. Prices for entrées are $6-$8, with daily menu choices of a hot main entrée, soup du jour and a variety of other favorite lunch dishes. To learn more about Whistlestop, Jackson Café, or to volunteer or make a donation, please visit www.whistlestop.org.

Media Contact:
Jennifer Golbus, Whistlestop
(415) 302-2368
jgolbus@whistlestop.org

Zipcar, Transportation Authority of Marin and Whistlestop Partner to Bring Car Sharing to San Rafael SMART Station

Zipcar, Transportation Authority of Marin and Whistlestop Partner to Bring Car Sharing to San Rafael SMART StationOn-Demand Access to Zipcars Helps SMART Riders Get to Their Destinations While Encouraging Car-Free and Car-Lite Lifestyles

SAN RAFAEL, Calif., June 1, 2017 – Zipcar, the world’s leading car-sharing network, the Transportation Authority of Marin (TAM) and Whistlestop today announced a partnership to provide vehicles for hourly or daily reservations at the Whistlestop parking lot in San Rafael, Calif., next to the soon-to-open San Rafael Downtown Sonoma-Marin Area Rail Transit (SMART) station. Access to Zipcars will provide residents with more transportation options, reduce traffic congestion, alleviate parking demand and help public transit users get to their destinations.

Two Zipcars, a Honda Civic named “Hoo Koo E Koo” and a Subaru Impreza named “Lightsaber” (both EPA SmartWay Certified), are now available for reservation by the hour or by the day with gas and insurance included. The vehicles are parked at the Whistlestop parking lot (at the corner of Tamalpais Ave and 4th Street), directly across the street from the new San Rafael Downtown SMART station, for convenient pick-up and drop-off and can be reserved in seconds on Zipcar’s mobile app or online.

The new Zipcars at Whistlestop will help with mid-day trips for workers that ride the SMART train and choose to leave their car at home and provides a new way to get around for visitors and residents. TAM Executive Director Dianne Steinhauser noted, “This fits perfectly with TAM’s work to expand mobility options in Marin. We are pleased to bring together this unique partnership combining efforts from the public, private and non-profit sectors to provide a car-share service at such a great location.”

The two new Zipcars join two vehicles located in a private lot at B Street and 2nd Street. Zipcar members can reserve and drive any one of the four vehicles located in San Rafael as well as the more than 12,000 vehicles in the company’s global fleet.

“Since 2005, Zipcar has enabled car-free and car-lite lifestyles by providing a convenient way to get around the Bay Area without having to own a car,” said Franco Arieta, Zipcar general manager. “With an eye to the future and SMART’s launch in the area, our partnership with TAM and Whistlestop to expand in San Rafael will give area residents, businesses and visitors even more mobility options while helping the city alleviate parking demand and reduce CO2 emissions.”

As a Bay Area leader for over 50 years providing transportation to older adults and persons with disabilities, Whistlestop is uniquely positioned to work with community partners to provide viable and affordable transportation alternatives. “We’re absolutely delighted to partner with TAM and Zipcar to expand mobility options for people who live and work in San Rafael,” said Whistlestop CEO Joe O’Hehir. “The new Whistlestop Zipcar location is friendly to commuters and residents who may not own a vehicle, and the program helps move Marin towards a sharing economy. It’s a win-win-win, and we’re thrilled to be a part of it.”

Zipcar provides its members on-demand access to a variety of cars in hundreds of cities and towns, as well as colleges and university campuses, throughout eight countries in North America and in Europe. Zipcars are available 24/7 for reservation via Zipcar’s mobile app and website.

Prospective members can join the service online at www.zipcar.com. For more information on Zipcar in San Rafael and the Bay Area, visit www.zipcar.com/san-francisco.

About Zipcar

Zipcar is the world’s leading car sharing network, driven by a mission to enable simple and responsible urban living. With its wide variety of self-service vehicles available by the hour or day, Zipcar operates in urban areas and university campuses in over 500 cities and towns across Austria, Belgium, Canada, France, Spain, Turkey, the United Kingdom and the United States. Zipcar offers the most comprehensive, most convenient and most flexible car sharing options available. Zipcar is a subsidiary of Avis Budget Group, Inc. (Nasdaq: CAR), a leading global provider of vehicle rental services. More information is available at www.zipcar.com.

About Transportation Authority of Marin

TAM is dedicated to making the most of Marin county transportation dollars and creating an efficient and effective transportation system that promotes mobility and accessibility by providing a variety of high quality transportation options to all users. TAM administers the expenditure plans for Measure A, the ½ cent sales tax measure passed in 2004 and Measure B, the $10 Vehicle Registration Fee passed in 2010. TAM also serves as Marin’s Congestion Management Agency and is responsible for coordinating funding for transportation projects and programs to improve mobility, reduce congestion, and provide a transportation system with more options for those living, working, visiting and traveling in Marin County.

About Whistlestop

Founded in 1954 as Marin Senior Coordinating Council, Whistlestop promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County. Whistlestop’s Active Aging Center provides meals, educational classes, multicultural gatherings and information and referral services. Whistlestop also provides special needs transportation services through Marin Access, a partnership of Whistlestop, Marin Transit and Golden Gate Transit, and operates Marin’s Meals on Wheels program, serving meals to over 250 homebound seniors each week in the Marin community. For more information about Whistlestop and its classes and services, visit www.whistlestop.org.

Media Contacts:

Kate Hickman
Communications Manager, Zipcar
khickman@zipcar.com
617.336.4625

Jennifer Golbus
Marketing Strategist, Whistlestop
jgolbus@whistlestop.org
415.302.2368

Molly Graham
Public Outreach Coordinator, Transportation Authority of Marin
mgraham@tam.ca.gov
415.226.0822

Transportation Authority of Marin Launches “GETSMART17” Pilot Program Offering Discounted Lyft Rides to and from the SMART Train

Transportation Authority of Marin Launches “GETSMART17” Pilot Program  Offering Discounted Lyft Rides to and from the SMART Train

A convenient and affordable way to leave the car at home – Promo Code GETSMART17

SAN RAFAEL, Calif., September 7, 2017 – Transportation Authority of Marin (TAM) announced a partnership with Lyft and Whistlestop to provide discounted rides to passengers using Lyft’s ride sharing service, Lyft Line, to get to and from SMART Stations in Marin County.

The program is designed to support new SMART ridership and encourage shared mobility options in order to reduce congestion and pollution. Lyft Line is part of the rideshare company’s application that matches passengers taking a similar route. The technology provides an effective, real-time way to encourage and enable carpooling for first and last-mile access to Marin’s new fixed rail service.  TAM has partnered with local nonprofit Whistlestop to ensure this service is available to all users, including providing rides with wheelchair accessible vehicles.

Dianne Steinhauser, TAM’s Executive Director noted, “TAM is always working to improve mobility and expand transportation options in Marin. Our partnership with Lyft and Whistlestop provides travelers a convenient, reliable option to get to and from SMART. The $5 discount will help nudge people to leave the car at home and try a new way to get to work.”

Paul Davis, Lyft’s Transit Partnership Manager said, “Lyft is excited to be partnering with TAM to provide connection services to the new SMART train, including from regional neighborhoods and job centers.  Lyft Line provides a cost-effective and environmentally friendly way to get to the train for residents and employees.”  Davis continued, “Users of the program will benefit from not having to look for parking at the station, while also helping reduce emissions through sharing a Lyft Line with a co-worker or neighbor.”

Participants in the program will need to pay the first $2 fare of their Lyft Line ride to or from SMART, and then TAM will cover up to $5 for the remainder of the cost of the ride.

TAM is also partnering with local nonprofit Whistlestop to ensure this 6-month pilot program is accessible to all users. Whistlestop will provide ADA services for individuals with disabilities to participate in this program, and will schedule Lyft rides for individuals to take part in “GETSMART17” but don’t have access to a cell phone.  According to John Byers, Whistlestop’s General Manager of Transportation Services, “At Whistlestop, we’re always interested in working with community partners to improve independence and mobility for older adults and those living with disabilities. We are thrilled to be working with TAM and Lyft to make this exciting pilot program accessible and available to all Marin residents.”

The pilot program will be in place for 6 months and will begin service on September 12th. The program is funded by Marin’s $10 annual Vehicle Registration Fee passed by Marin County Voters in 2010 to maintain local streets and pathways, improve transit for seniors and persons with disabilities, and reduce congestion and pollution.

How It Works

To receive the up-to $5 discount, participants must:

  • Download the Lyft App and Register for an Account
  • Use Lyft Line option on the Lyft app, allowing passengers on a similar route to share the ride
  • Enter the promo code GETSMART17 to receive up-to $5 credit on up to 40 trips a month
  • For those without smart phones or those who need a wheelchair accessible vehicle, call Whistlestop at 415-454-0998 to arrange for your Lyft ride. Rides are encouraged to be scheduled in advance. Be sure to mention the GETSMART17 program.
  • Begin or end the ride at a SMART station in Marin County during the SMART hours of operations Monday through Friday
  • Novato North Station
  • Hamilton Station
  • Marin Civic Center
  • Downtown San Rafael
  • Passenger must pay for the first $2 of their Lyft Line ride, and TAM will cover up to the next $5.

About Transportation Authority of Marin

TAM is dedicated to making the most of Marin county transportation dollars and creating an efficient and effective transportation system that promotes mobility and accessibility by providing a variety of high quality transportation options to all users. TAM administers the expenditure plans for Measure A, the ½ cent sales tax measure passed in 2004 and Measure B, the $10 Vehicle Registration Fee passed in 2010. TAM also serves as Marin’s Congestion Management Agency and is responsible for coordinating funding for transportation projects and programs to improve mobility, reduce congestion, and provide a transportation system with more options for those living, working, visiting and traveling in Marin County. More information is available at www.tam.ca.gov.

About Lyft

Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S and is available in more than 350 cities. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.

About Whistlestop

Founded in 1954 as Marin Senior Coordinating Council, Whistlestop promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County. Whistlestop’s Active Aging Center provides meals, educational classes, multicultural gatherings and information and referral services. Whistlestop also provides special needs transportation services through Marin Access, a partnership of Whistlestop, Marin Transit and Golden Gate Transit, and operates Marin’s Meals on Wheels program, serving meals to over 250 homebound seniors each week in the Marin community. For more information about Whistlestop and its classes and services, visit www.whistlestop.org.

Molly Graham
Public Outreach Coordinator, Transportation Authority of Marin
mgraham@tam.ca.gov
415.226.0822 or 415-990-0292

Paul Davis
Transit Partnerships Manager, Lyft, Inc
pdavis@Lyft.com
650.906.7087

Jennifer Golbus
Marketing Strategist, Whistlestop
jgolbus@whistlestop.org
415.302.2368

WHISTLESTOCK 2017 BRINGS JESSE COLIN YOUNG & PURE PRAIRE LEAGUE

September 24 at Fairgrounds Island- Marin Center

WHISTLESTOCK 2017 BRINGS JESSE COLIN YOUNG & PURE PRAIRE LEAGUEBenefit Concert for Marin Nonprofit Whistlestop

Aims to Raise $300,000 to Help Marin’s Older Adults in Need

September 8, 2017 (San Rafael, CA) — Marin Senior Coordinating Council, better known as Whistlestop, today announced its fourth annual benefit concert, Whistlestock, presented by At Home Caregivers, to be held Sunday, September 24 at Fairgrounds Island- Marin Center. Legendary performers Jesse Colin Young and Pure Prairie League will rock the stage, with local band REWIND opening the festivities. Doors open at 11:30, and music ends at 5:30. All proceeds from the concert will benefit Whistlestop’s programs and services. Tickets and more information can be found at www.whistlestock.com.

Currently in its fourth year, Whistlestock was originally conceived in 2014 by Whistlestop participant and local music producer Pete Slauson. With over 40 years in the music business, Slauson knew many local rock legends, and wanted to do something to give back to the Marin nonprofit. “Whistlestop came through for me after my legs gave out, so I decided to come up with something to help them raise some money,” Slauson said. He asked some of his musician friends if they’d be willing to help raise money for Whistlestop by performing at a benefit show, and Whistlestock was born. The first three concerts were held at Rancho Nicasio, featuring such legends as Big Brother and the Holding Company, Country Joe McDonald of Country Joe and the Fish, It’s a Beautiful Day Band and The Imperial Messenger Service. Whistlestock is changing locations this year to Fairgrounds Island- Marin Center, centrally located in San Rafael and accessible by SMART and other public transit routes.

Whistlestock is the largest single fundraising event of the year for Whistlestop. The first outdoor concert at Rancho Nicasio in 2014 raised more than $140,000, and the following two events were equally successful. The goal for this year’s benefit is $300,000. According to Whistlestop Development & Marketing Director Yvonne Roberts, “Whistlestock gives us an opportunity to strengthen relationships with individual donors and other community partners, who sponsor the concert to help support older adults in need. We love producing one day of joy and music each year, and we are bursting with excitement about this year’s amazing lineup!”

Jesse Colin Young

Jesse Colin Young, critically acclaimed solo artist and lead singer of the legendary classic rock band, The Youngbloods, took the nation by storm when The Youngblood’s single “Get Together” became a worldwide Top 10 hit and a prominent soundtrack for peace. For 50 years Young has been singing songs about peace, relationships and the environment. Young’s musical accomplishments are many, including performing with Led Zeppelin, The Grateful Dead and Janis Joplin in 1969, touring with Crosby, Stills, Nash & Young in the summer of 1974 and performing with Billy Joel, the Doobie Brothers and the Beach Boys. From his folk days in Boston and his first record, “Soul Of a City Boy”, he has articulated and recorded the tumultuous times of the 60s, 70s, 80s and to the present, while reminding us that it is all about family, community and the precious natural world we live in. His musical style is now considered Americana, but in fact it’s his unique fusion of jazz, blues, folk and rock with an emphasis on his extraordinary voice that makes his signature sound.

Throughout his professional life of recording and touring, Young has always taken the time to dedicate his life to giving back to the world. Holding environmental accountability, veteran support and quality education as a moral code of action, Young remains committed and active as an individual and performer. At Whistlestock, he will be performing with his current band, which includes his son, Tristan. According to Young, “This is the best band I’ve ever been in. It lifts me right up off the stage.” For more information visit www.jessecolinyoung.com.

Pure Prairie League

From their beginnings in Ohio as a group of friends playing cover tunes to the present-day unit featuring founding member/pedal-steel innovator John David Call, veteran bassist Mike Reilly, drummer Scott Thompson and guitar ace Donnie Clark, Pure Prairie League continues to embellish the rich 45-year history of one of Country-Rock’s pioneering forces. As one reviewer recently wrote: “PPL’s sound combines sweet memories with edgy, contemporary muscle. Their vocals are as strong as Kentucky moonshine and the musicianship and performance skills are as sharp as a straight razor”.

Their eponymous first album – featuring the Norman Rockwell/Saturday Evening Post cover that introduced fans to PPL’s trademark cowpoke “Sad Luke” – has been hailed as a “major early influence in the emerging popularity of Country-Rock music”. Their second effort, the multi-platinum “Bustin’ Out” brought us the Craig Fuller-penned classic “Amie”, along with other gems of the genre. With “Two Lane Highway”, nine more albums and countless shows, a legacy has been forged and enriched during the ‘70s and ‘80s, highlighting contributions from several noteworthy members, including co-founder George Powell, Cincinnati’s legendary Goshorn Brothers, Country Hall of Famers Gary Burr and Vince Gill, award-winning writer Jeff Wilson (3 Top-20 singles) and a host of other guest appearances from Chet Atkins, EmmyLou Harris, David Sanborn, Eagle Don Felder, Nicolette Larson, and many more.

Now in their fifth decade, Pure Prairie League continues to lead the way for the new generation of Country/Rockers such as Keith Urban, Nickel Creek, Wilco and so many others that cite PPL as a major influence. As crisp and clean as spring water and as comfortable as a well-worn cowboy shirt, Pure Prairie League still brings it all back home. For more information visit http://pureprairieleague.com.

REWIND

REWIND is a Marin based cover band that plays favorites from the 70s, 80s, 90s and current hits to get the crowd singing and grooving. For more information, visit www.marinrewind.com.

WHISTLESTOCK 2017 BRINGS JESSE COLIN YOUNG & PURE PRAIRE LEAGUE

Jesse Colin Young (photo credit Brent Cline)

WHISTLESTOCK 2017 BRINGS JESSE COLIN YOUNG & PURE PRAIRE LEAGUE

Pure Prairie League

About Whistlestop

Founded in 1954 as Marin Senior Coordinating Council, Whistlestop promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County. Whistlestop’s Active Aging Center provides delicious meals, educational classes, multicultural gatherings and helpful information and referral services. Whistlestop also provides special needs transportation services through Marin Access, a partnership of Whistlestop, Marin Transit and Golden Gate Transit, and operates Marin’s Meals on Wheels program, serving meals to over 250 homebound seniors each week in the Marin community. For more information about Whistlestop and its classes and services, visit www.whistlestop.org.

Note to Reporters: High Res Images are available.

Contact Jennifer Golbus at 415-302-2368 or jgolbus@whistlestop.org.

FOURTEENTH ANNUAL SUDHA’S TREASURES SALE WILL DONATE 100% of PROCEEDS TO LOCAL NONPROFITS

FOURTEENTH ANNUAL SUDHA’S TREASURES SALE WILL DONATE 100% of PROCEEDS TO LOCAL NONPROFITSShoppers Enjoy 50-70% off Hand-Crafted Holiday Gift Items While Giving Back

Equal Rights Advocates, Whistlestop and North Bay Children’s Center

To Benefit from Proceeds of Sale

October 11, 2017 (Tiburon, CA) – Sudha Pennathur announces the Fourteenth Annual Sudha’s Treasures Benefit Sale, featuring exotic items from the collection of acclaimed designer Sudha Pennathur. The 2017 Sudha’s Treasures Sale will be held at the Corte Madera Town Center October 13-28, with 100% of the net proceeds benefitting local Bay Area nonprofits Equal Rights Advocates (ERA), Whistlestop and North Bay Children’s Center (NBCC) and other charities in India.

FOURTEENTH ANNUAL SUDHA’S TREASURES SALE WILL DONATE 100% of PROCEEDS TO LOCAL NONPROFITS

Designer Sudha Pennathur with children from NBCC

In India, Sudha Pennathur sponsors and mentors a select group of master craftspeople to create distinctive jewelry, scarves, decorative objects and other gift items.  Her designs are featured and sold in such prestigious stores as Bergdorf Goodman, Neiman Marcus & Saks Fifth Avenue as well as Sundance catalog, The Smithsonian, National Geographic Society, The Smithsonian and the Art Institute of Chicago.

 

 

The first Sudha Sale was held in 2003, when Sudha had the inspiration to open her goods to retail customers in a pop-up sale format, donating 100% of the proceeds to a local nonprofit. Each year, Bay Area shoppers enjoy incredible discounts on beautiful scarves, jewelry and gift items while giving back to their community. Over the course of the past 13 years, the Sudha Sales has donated over $250,000 to local nonprofits.

Every year the Sudha Sale supports craftspeople in India to continue their beautiful, labor-intensive artistic traditions while simultaneously giving generously to her local American community. According to Sudha, “Giving back is a fundamental value that was taught and practiced in my family. When we have enough to live and enjoy the fruits of our labor, there is nothing more rewarding than to share the wealth with others less fortunate and with those that can make a real difference in others’ lives. I love giving back to the community where I live and to the artisans who, through their products, made my career a success!”

Details About the 2017 Sudha Sale

2017 Sudha Sale Hours:

Friday, October 13, 4 – 8pm: Special opening reception

October 14 – 28, 10am – 6pm (Sundays 10am – 5pm)

Sudha Sale Location:

The 2017 Sudha Sale takes place at the Corte Madera Town Center, #325, inside the mall next to Crate & Barrel

About Sudha Pennathur

Since 1985, Sudha Pennathur has been designing and manufacturing high-end branded gifts, jewelry, scarves, and home textiles that convey a sense of story and luxury. These elegant, East-meets-West designs are interpreted through a contemporary, ethnocentric lens. Sudha’s collections appeal to women of all ages, who are fashion conscious but also love classic style. For information on Sudha Pennathur’s work and designs, visit http://pennathur.com.

About Whistlestop

Founded in 1954 as Marin Senior Coordinating Council, Whistlestop promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County. Whistlestop’s Active Aging Center provides delicious meals, educational classes, multicultural gatherings and helpful information and referral services. Whistlestop also provides special needs transportation services through Marin Access, a partnership of Whistlestop, Marin Transit and Golden Gate Transit, and operates Marin’s Meals on Wheels program, serving meals to over 250 homebound older adults each week in the Marin community. For more information about Whistlestop and its classes and services, visit www.whistlestop.org.

About NBCC

North Bay Children’s Center (NBCC) plays an important role in helping children develop to their fullest potential. For nearly 30 years, NBCC has been widely recognized as a leader in early care and education and provides North Bay families – the majority low-income – with high quality early child development programs that focus on academic readiness, foster good health, as well as comprehensive family support programs that promote self-sufficiency. NBCC serves 600 children and their families daily throughout thirteen center sites in Marin and Sonoma counties. To learn more visit www.nbcc.net.

About ERA

Equal Rights Advocates is a national civil rights organization dedicated to protecting and expanding economic and educational access and opportunities for women and girls. Learn more at www.EqualRights.org.

WHISTLESTOP PLANS FOR GROWTH BY EXPANDING EXECUTIVE TEAM; HIRES NANCY GEISSE AS CHIEF OPERATING OFFICER

WHISTLESTOP PLANS FOR GROWTH BY EXPANDING EXECUTIVE TEAM;  HIRES NANCY GEISSE AS CHIEF OPERATING OFFICERGeisse to Assume Strategic and Operating Responsibility for Whistlestop Programs and Services

New Chief Financial Officer and Chief Donor Relations Officer Positions

Added to Whistlestop Executive Roster

San Rafael, Calif. (January 24, 2019)Whistlestop, a San Rafael-based nonprofit that promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County, today announced the appointment of Nancy Geisse as chief operating officer. This newly created position comes on the heels of two additional C-level officer positions new to Whistlestop. Jeff Wands was appointed chief financial officer in October 2018 and Yvonne Roberts was named chief donor relations officer in December 2018. All three appointees will leverage their combined expertise to further expand Whistlestop’s services and reach. The organization, along with Novato-based BioMarin Pharmaceutical Inc., recently filed an application with the City of San Rafael to develop a healthy aging campus with affordable housing for older adults in downtown San
Rafael.

As chief operating officer, Geisse will have strategic and operating responsibility for all Whistlestop programs and services, including transportation, healthy aging and nutrition. She joined Whistlestop as a consultant in September of 2018 to complete a three-year strategic business plan for the organization’s transportation services division. As a consultant she identified goals and strategies to prepare Whistlestop for growth, as the organization prepares to evolve its transportation services business model to enhance its mission, and ultimately serve more people in need.

According to CEO Joe O’Hehir, Geisse’s appointment to this strategic leadership role will help Whistlestop continue expansion efforts already underway. “We’re taking on housing and healthcare
challenges for Marin older adults on behalf of our community,” he explained. “In order to do this, it’s
essential we have a solid executive leadership team in place with a high level of experience and a strong desire to improve the quality of life in our community. Right now, we serve 14,000 people. Can we double that in the next 5-10 years? That’s our goal, and in order to reach it, we must have the right
infrastructure and the right executive leadership team to take us there. Nancy encompasses all those
qualities and more, and we are thrilled to welcome her to the Whistlestop executive leadership team.”

“It’s an honor to work with Joe and the rest of the Whistlestop team to enhance the organization’s
growth objectives,” said Geisse. “After serving on the executive team of a variety of companies in the
corporate world, I felt a strong desire to use my experience and expertise to be of service in my Marin
Community. Whistlestop impressed me as a forward-thinking leader in its field, and I’m thrilled for this opportunity to help continue the organization’s legacy of caring.”

Prior to Whistlestop, Geisse was vice president of strategy and business development at Uppercase
Branding. She also served as director of project management at Certain Solar, executive vice president
at Trio Energy, and chief executive officer and founder of MedStep Health Services. Geisse also ran a
consulting practice, providing strategic, financial and business development services to several
companies.

Geisse holds a Bachelor of Science degree in mathematical sciences from Stanford University, where she graduated Phi Beta Kappa, and a Master of Business Administration degree from Stanford Graduate School of Business. She was captain of the Stanford Women’s Soccer Team and captain of the United States College National Women’s Soccer Team. Geisse, her husband and two children, have resided in Mill Valley, California for 20 years.

MEDIA PLEASE NOTE: To request an interview with Nancy Geisse or Joe O’Hehir, please contact Gus Nodal at gus.nodal@gmail.com or (415) 609-3438.

ABOUT WHISTLESTOP:

Founded in 1954 as Marin Senior Coordinating Council, Whistlestop promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County. Whistlestop’s Active Aging Center provides delicious meals, educational classes, multicultural gatherings and helpful information and referral services. Whistlestop also provides special needs transportation services through Marin Access, a partnership of Whistlestop, Marin Transit and Golden Gate Transit, and operates Marin’s Meals on Wheels program, serving meals to over 250 homebound seniors each week in the Marin community. For more information about Whistlestop and its classes and services, visit www.whistlestop.org.

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WHISTLESTOP PROMOTES ASHLEY BAKER TO CHIEF PEOPLE OFFICER

WHISTLESTOP PROMOTES ASHLEY BAKER TO CHIEF PEOPLE OFFICERSan Rafael, Calif. (March 11, 2019)Whistlestop, a San Rafael-based nonprofit that promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County, announced the promotion of Ashley Baker to chief people officer. In this new position, Baker continues to report to CEO Joe O’Hehir and is responsible for leading a workforce of over 400 employees and volunteers who work to support Whistlestop’s mission.

“Whistlestop spends 70 cents of every dollar on people who work to meet the rapidly growing human service needs of older adults and persons with disabilities in our community,” said O’Hehir. “We’re fortunate to have a talented HR professional such as Ashley to lead Whistlestop’s workforce.”

Baker joined Whistlestop in October 2013 and served as human resources manager and human resources director, before her promotion to chief people officer. Prior to joining Whistlestop, Baker worked at national outdoor gear and clothing retailer REI in their human resources department for 18 years.

Baker holds a Bachelor of Arts degree in organizational psychology from the University of California, Santa Barbara. She resides in Novato, California.

The announcement of Baker’s promotion comes on the heels of four additional positions new to Whistlestop. Bill Cullison was appointed development operations director in February 2019, Nancy Geisse was appointed chief operating officer in January 2019, Yvonne Roberts was promoted to chief donor relations officer in December 2018, and Jeff Wands was appointed chief financial officer in October 2018.

MEDIA PLEASE NOTE: To request an interview with Ashley Baker or Joe O’Hehir, please contact Gus Nodal at gus.nodal@gmail.com or (415) 609-3438.

ABOUT WHISTLESTOP:

Founded in 1954 as Marin Senior Coordinating Council, Whistlestop promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County. Whistlestop’s Active Aging Center provides delicious meals, educational classes, multicultural gatherings and helpful information and referral services. Whistlestop also provides special needs transportation services through Marin Access, a partnership of Whistlestop, Marin Transit and Golden Gate Transit, and operates Marin’s Meals on Wheels program, serving meals to over 250 homebound seniors each week in the Marin community. For more information about Whistlestop and its classes and services, visit www.whistlestop.org.

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Whistlestop Nourish Expands Home-Delivered Meal Solution To Reduce Food Insecurity Among Marin’s Chronically Ill Residents

Whistlestop Nourish Expands Home-Delivered Meal Solution To Reduce Food Insecurity Among Marin’s Chronically Ill ResidentsRibbon-Cutting Ceremony Scheduled for Tuesday, June 4 at 11:15 a.m. in San Rafael

Food Donations Provided Through Ongoing Partnership with ExtraFood.org 

Facility Expansion and New Freezers/Refrigerator Funded by Norman Raab Foundation

San Rafael, Calif. (May 29, 2019)Whistlestop, a San Rafael-based nonprofit that promotes independence, well-being and quality of life for older adults and people living with disabilities in Marin County, today announced the expansion of Whistlestop Nourish, a solution that delivers nutritious meals to people who suffer from chronic illness in Marin County. The Whistlestop Nourish expansion was made possible thanks to generous donations to upgrade and expand its food storage facility in San Rafael, California, and the continued growth of its partnership with ExtraFood, a county-wide nonprofit food recovery program committed to providing Whistlestop Nourish with fresh meals. With the expanded facility and food donations, Whistlestop Nourish will be able to nearly triple its current reach.

Whistlestop will celebrate the Nourish expansion with a ribbon-cutting ceremony on Tuesday, June 4, 2019 from 11:15 a.m. to 12:15 p.m. at the Whistlestop Nourish food storage facility in San Rafael.

Food Insecurity Among Chronically Ill in Marin County 

With one in five people in Marin County worrying about where their next meal will come from, Whistlestop Nourish has delivered thousands of meals to residents who suffer from chronic illness since the program’s inception in 2013. Nearly one in two Americans is living with one or more chronic conditions, which not only reduces quality of life, but can also significantly drive up cost of living due to the combination of increased medical expenses with decreased earning capacity. In Marin County there are more than 49,000 people whose income is below 200% of the Federal Poverty Level (less than $23,544 a year for an individual), a standard measure of food insecurity.

Whistlestop, which currently leads Marin County’s partially government-subsidized Meals on Wheels program, established Whistlestop Nourish as a supplemental meal delivery solution for people needing immediate and life-saving food assistance. Anyone living in Marin County with a chronic illness, of any age, in need of home-delivered nutrition qualifies for Whistlestop Nourish. Dedicated Whistlestop Nourish volunteers deliver 7 ready-made meals per week to those needing help getting the nourishment they need. During those home visits, deliverers also provide much-needed human interaction.

Whistlestop Nourish Expansion

Following a partnership with ExtraFood, Whistlestop Nourish tripled the number of clients served, but additional attempts to grow the program have been hindered by lack of space and inability to safely store larger quantities of food. With the recent addition of two industrial-size freezers and a refrigerator at its facility in downtown San Rafael, funded by the Norman Raab Foundation and other generous supporters, Whistlestop Nourish will now be able to safely store additional food and expand the number of people it helps by over 100.

“At Whistlestop we believe that food is healthcare and we strive to eliminate the poor health implications of food insecurity in Marin County,” said Joe O’Hehir, Whistlestop CEO. “Thanks to our collaborative partnership with ExtraFood and our generous donors, Whistlestop’s Nourish home-delivered meals solution will continue to grow.”

ExtraFood Partnership

The dietary needs of Whistlestop Nourish clients are a high priority for ExtraFood, which rescues excess fresh food meeting those needs from local organizations such as grocery stores, hospitals, and restaurants. Since 2014, ExtraFood has provided Whistlestop Nourish with all its nutritious, fresh meals.

“We know there are many homebound Marin residents who are living with chronic illness and are unable to cook for themselves. In partnership with Whistlestop, together we are able to reach some of the most vulnerable people in the county at home with high-quality, fresh, prepared food,” said Marv Zauderer, Founder and CEO of ExtraFood. “We are honored to work with Whistlestop towards the day when all in our community have the food they need.”

For more information on Whistlestop Nourish services, please call (415) 456-9062 x176.

MEDIA, PLEASE NOTE: For more information or to request an interview with a Whistlestop or ExtraFood representative, please contact Gus Nodal at gus.nodal@gmail.com or (415) 609-3438.

ABOUT WHISTLESTOP:

Founded in 1954 as Marin Senior Coordinating Council, Whistlestop promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County. Whistlestop’s Active Aging Center provides delicious meals, educational classes, multicultural gatherings and helpful information and referral services. Whistlestop also provides special needs transportation services through Marin Access, a partnership of Whistlestop, Marin Transit and Golden Gate Transit, and operates Marin’s Meals on Wheels program, serving meals to over 250 homebound seniors each week in the Marin community. For more information about Whistlestop and its classes and services, visit www.whistlestop.org.

ABOUT EXTRAFOOD:

ExtraFood is the only organization that rescues excess fresh food from any Marin business or school and immediately delivers the food to nonprofits serving Marin’s most vulnerable seniors, children, and families – 365 days a year and free of charge. In 5 years, ExtraFood has rescued 2.9 million pounds of food from 225 organizations and delivered it to 121 sites across Marin, including 33 new food programs ExtraFood has started with its partners. ExtraFood reaches more than 8,000 people every month with healthy, fresh food. ExtraFood is ending hunger differently: leading a movement to change Marin’s food system from wasting food to donating it. For more information about ExtraFood, visit www.extrafood.org.

MEDIA, PLEASE NOTE: 

WHISTLESTOP NOURISH RIBBON-CUTTING CEREMONY

WHAT:

Whistlestop, a San Rafael-based nonprofit that promotes independence, well-being and quality of life for older adults and people living with disabilities in Marin County, will celebrate the Nourish expansion with a ribbon-cutting ceremony at its food storage facility in San Rafael. Whistlestop Nourish is a home-delivered food solution that delivers nutritious meals to people who suffer from chronic illness in Marin County. The Whistlestop Nourish expansion was made possible through its ongoing partnership with ExtraFood and funding from the Norman Raab Foundation.

WHERE:

Whistlestop Nourish

648 Lindaro Street

San Rafael, CA  94901

WHEN:

Tuesday, June 4, 2019

11:15 a.m.  – 12:15 p.m.

WHO:

Attendees include:

  • Joe O’Hehir, Whistlestop CEO
  • Marv Zauderer, ExtraFood CEO
  • Erika Vaughn, Whistlestop Nourish / Meals on Wheels Manager
  • Yvonne Roberts, Whistlestop Chief Donor Relations Officer
  • Kate Colin, City of San Rafael
  • Lorenzo Jones, San Rafael Chamber of Commerce
  • Representative from the Norman Raab Foundation

MEDIA CONTACT:

If interested in attending or to request an interview with a Whistlestop or ExtraFood representative, please contact Gus Nodal at gus.nodal@gmail.com or (415) 609-3438.

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WHISTLESTOP EXPANDS EXECUTIVE LEADERSHIP WITH APPOINTMENT OF STEPHANIE ROBISON AS DIRECTOR OF HEALTHY AGING SERVICES

WHISTLESTOP EXPANDS EXECUTIVE LEADERSHIP WITH APPOINTMENT OF STEPHANIE ROBISON AS DIRECTOR OF HEALTHY AGING SERVICESRobison Brings Strong Healthcare and Gerontology Background to Whistlestop; Tapped to Lead Development of Whistlestop’s Healthy Aging Programs and Services

San Rafael, Calif. (September 3, 2019)Whistlestop, a San Rafael-based nonprofit that promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County, today announced the appointment of Stephanie Robison as director of healthy aging services. In her new role, Robison will report to Whistlestop CEO Joe O’Hehir and be responsible for the development of programs and services that support the health and well-being of Marin’s older adult community.

Robison’s new position comes on the heels of other newly created senior-level positions at Whistlestop. Within the past year, Nancy Geisse was appointed chief operating officer, Jeff Wands was named chief financial officer, and Bill Cullison was appointed development operations director. Additionally, Yvonne Roberts was promoted to chief donor relations officer and Ashley Baker was promoted to chief people officer.

“We are so pleased to have Stephanie join Whistlestop’s leadership team, said Whistlestop CEO Joe O’Hehir. “Stephanie’s knowledge, skills, and experience will benefit our organization’s go-forward strategy of partnering with local healthcare payers and providers to address the social determinants of health that impact the quality of life for Marin’s older adult population.”

“I am excited to join the Whistlestop team and look forward to taking on the expansion of Whistlestop’s programs and services,” said Stephanie Robison, newly appointed director of healthy aging services. “What especially excites me about Whistlestop is its approach in partnering with community providers to improve the quality of life and independence of our older adult community. Our expanded healthy aging services will coordinate Whistlestop services with the healthcare that is currently available in our community to ensure continuous support as we choose our own healthy aging paths. I’m thrilled to work alongside with such a talented group of individuals who work tirelessly to improve the well-being and longevity of our aging community.”

Robison comes to Whistlestop with a strong background in the fields of healthcare and gerontology. Prior to Whistlestop, she served as manager of geriatric programs at California Pacific Medical Services Organization, now known as Brown & Toland, business manager at Marin Foot and Ankle, account manager at LifeMasters Supported SelfCare, and recreation and fitness director at San Francisco Towers (a senior living community).

Robison has a master’s degree in gerontology from San Francisco State University and a bachelor’s degree in psychology with a minor in aging from Washington State University.

MEDIA PLEASE NOTE: To request an interview with Stephanie Robison or Joe O’Hehir, please contact Gus Nodal at gus.nodal@gmail.com or (415) 609-3438.

ABOUT WHISTLESTOP:

Founded in 1954 as Marin Senior Coordinating Council, Whistlestop promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County. Whistlestop’s Active Aging Center provides healthy meals, educational classes, multicultural gatherings and helpful information and referral services. Whistlestop also provides special needs transportation services through Marin Access, a partnership of Whistlestop, Marin Transit and Golden Gate Transit, and operates Marin’s Meals on Wheels and Nourish programs, serving meals to over 300 homebound older adults and people living with chronic illness each week in the Marin community. For more information about Whistlestop and its classes and services, visit www.whistlestop.org.

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